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The depth of the online world makes it easy to use social media sales and marketing to find new customers, interact with existing clients and make consistent sales.

But you should avoid presenting just another sales pitch. Instead, give customers useful content and genuine engagement with your company. Here are a few ways you can use social media to drive new and repeat sales.
• Post regular content - Frequently and consistently provide new content on your blog, Facebook wall, and Twitter feed. Update reliably; customers eagerly return to your site if they know there will be new material. Provide useful information, links and advice as well as amusing, entertaining and engaging material. Give your customers good information for free to enhance their loyalty and improve the chance they'll bring you more business.
• Engage with your followers - Build trust by interacting with your customers on your social media site. Provide a forum where they can post comments or ask questions. Answer their questions and make comments of your own. Give your customers a place to socialize and interact with each other around your product and brand. Allow customers to "like" your business or individual products on Facebook.
• Inform your followers - Use social media to keep your customers informed. Offer news, insights and information they can't find anywhere else, which will encourage them to turn to your Facebook page or Twitter feed before any other source. Tweet regularly, post frequent updates to your Facebook wall, and keep your Web site and blog up to date. Social media sales and marketing improve loyalty by giving customers the sense that they have inside information others don't.
• Provide exclusive offers - Offer special sales and prices that are available only to Facebook friends, Twitter followers or other social media participants.Track and administer the coupons and offers yourself, or explore deals through sites like LivingSocial.
Keep a steady stream of new customers in your pipeline.