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Case Study: Kudos Event Solutions Group
Referrals are an extremely powerful tool for small businesses, and often times they keep the small business community afloat. Local businesses, like Kudos Event Solutions Group must rely heavily on customer recommendations and word of mouth advertising to grow. For them, every satisfied customer leads to several new customers.
Like so many other small businesses, Kudos’ has a minimal web presence and few resources to keep a website updated and current . Charles Lanier, owner of Kudos, has grown the business primarily through traditional methods of new customer acquisition. While this methodology has worked to date, Kudos’ realizes the need to embrace local consumers utilizing the web. With a new corporate website going live soon, he knows that is just the beginning of an effective online marketing strategy.
Understanding the need for social interaction with customers, Lanier will also begin to leverage the social networks through the OfficeArrow Marketplace. Kudos will benefit by reaching a wider audience, with very little work or maintenance. Fueled by their customers' positive mentions, Kudos’ listing on OfficeArrow will provide an online social presence for the small business which they were unable to fulfill before. Now, they can interact and obtain new customers using a simplified solution that saves both time and money.
Interaction with customers is critical to the success of any business. One positive mention, whether online or in a social setting, drives new business. Let the OfficeArrow Marketplace help you leverage the web and maintain an online presence for your small business.