The Psychology of Color in Marketing Materials

Deborah S. Hildebrand · 04-15-2009 , 10:42 AM

You may not even realize it, but color has a significant psychological and emotional impact on you. Utilizing the psychology of color when you develop your marketing materials can work for or against you. Here are some of the key points you might want to consider.
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badgergirl · 04-15-2009 , 11:03 AM

I think it is really interesting how something relatively as simple as colors can mean so many different things.

mzimmerm · 04-24-2009 , 07:58 PM

Another aspect of color that the article didn't mention is tone/shade. A deep, forest green creates a very different atmosphere than a light, mint green. I've noticed that light pastels are big in print and online promotional materials (including the new IAAP website). It seems to make things feel lighter, fresher and more modern.

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04-15-2009 , 10:42 AM
Deborah S. Hildebrand Offline OA Expert Join Date: Apr 2008 Posts: 175	The Psychology of Color in Marketing Materials You may not even realize it, but color has a significant psychological and emotional impact on you. Utilizing the psychology of color when you develop your marketing materials can work for or against you. Here are some of the key points you might want to consider. View The Full Article

04-15-2009 , 11:03 AM
badgergirl Offline OA Expert Join Date: May 2008 Posts: 138	Re: The Psychology of Color in Marketing Materials I think it is really interesting how something relatively as simple as colors can mean so many different things. __________________ Some people feel the rain. Others just get wet. Bob Dylan

04-24-2009 , 07:58 PM
mzimmerm Offline OA Expert Join Date: Jan 2009 Posts: 20	Re: The Psychology of Color in Marketing Materials Another aspect of color that the article didn't mention is tone/shade. A deep, forest green creates a very different atmosphere than a light, mint green. I've noticed that light pastels are big in print and online promotional materials (including the new IAAP website). It seems to make things feel lighter, fresher and more modern.


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