Private Label versus Brand Name: What's the Difference Anyway?

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02-17-2009 , 11:47 AM
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Chrissy Scivicque's Avatar
 
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Private Label versus Brand Name: What's the Difference Anyway?
What's in a name? Specifically, what's in a brand name? How do private label (store brand) products compare to those fancy brand name ones we all recognize? We're investigating the difference between the two and sharing our findings with you.
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