30 Minutes to Effective Email Campaigns

This article is sponsored by VerticalResponse, a direct marketing self-service provider and proud supporter of the OfficeArrow community.

Most small business owners - and the people who work for them - are in a constant race against time. Time is money and when you don't have much of either, you've got to make things happen fast. If you are already using VerticalResponse or another Email Service Provider you're a step ahead because we can help you save time and money while growing the business.

How is this possible you ask? Here are five helpful tips to help you save time:

1. Plan out your email marketing campaigns for the month, quarter or even the year. Save the drafts in your account and edit them whenever you have time. Use a marketing calendar to stay organized!

2. Use the copy tool to copy older campaigns; this tool is great for monthly or weekly newsletters that don't require a complete redesign of each issue. Design once for a newsletter, weekly tip, or special promotion then simply copy and update the offer and you're ready to launch.

3. Schedule your campaigns in advance. You don't have to sit there and hit the send button at the exact time you want it to go out. Just schedule and launch your email and we will make sure it's delivered on time.

4. Use a pre-designed template or border; make your emails look professional without hiring a designer or putting in the effort to learn HTML.

5. Re-mail to non-responders or non-openers with an alternate subject line or offer! You put in the effort to create your campaign but a few people weren't enticed. It only takes a minute to create a new list of non-responders, change the subject line to grab a few new openers or sweeten the deal on your offer and watch a few more responses come in.

Want to Learn More?

Join our weekly Getting Started with VerticalResponse Demo, every Tuesday at 10 am PST.

Watch your business grow with email marketing! With VerticalResponse, you can create emails in minutes, no technical experience required. Choose from over 300 designs, type your copy, select your recipients and send...it's that easy! Sign up for a free account today and receive 250 free emails just for being an OfficeArrow member.